Cooper Tire Becomes Leader in Rallycross Tire Manufacturing
The contract which has just been signed between the two parties is for a period of three years. For the first season, the discipline being international Cooper Tire is at the head of an important market. If Cooper Tire was chosen from among several competitors it is because of the traction and grip of its tires on gravel and on asphalt, thus ensuring the best performance. A desired alliance on both sides Martin Rallycross World Championship spokesperson Martin Anayi said how pleased he was to participate in the launch of this first Rallycross World Championship and how thrilled he was to have Cooper with him for the next three years. To which Sarah McRoberts, Marketing Communications Manager of Cooper Tire Europe replied that the manufacturer was particularly proud to take up the challenge knowing how much competitors need to manage smooth and rough surfaces. It is in this spirit that Cooper has developed the best tires for tackling these different surfaces. To find the high quality tires, take to read cooper discoverer st maxx reviews. The new World Rallycross Championship The weekend of May 3 and 4, 2014, the Rallycross World Championship will start in Portugal at Montalegre. 12 events will be contested during this season including five in Europe, one in Canada with the Grand Prix of Trois-Rivières, one in Argentina, another on Rallycross circuits including Lohéac in France and Lydden Hill in the United Kingdom. |
The Cooper company's investments are proving successful
Across the ocean
Cooper's important decision, which had been successful for years, was his engagement in the aftermarket, which was calculated to be three times more profitable than the original equipment market. When after 1990 the most important groups follow the path of the company in the United States, Cooper succeeds in maintaining its zones of influence in the price war which becomes increasingly fierce.
On the other side of the Pacific, the brand is not as strongly represented: the comparison between the profits from sales in the United States and in other parts of the world at the time was 9 to 1. This imbalance is slightly changed by the takeover of the English company Avon Rubber for an amount of 110.4 million dollars. The investment in Europe brings Cooper a factory in England and a solid distribution network including France, Germany and Switzerland as well as some Asian markets. It should not be forgotten that the American company now also owns the Mastercraft and Starfire brands.
In summary, worldwide Cooper has more than 60 structures, such as factories or research centers in thirteen countries and employs more than 20,000 people. It also remains one of two American tire companies that have not been bought by foreign investors.